Why The.Club was born.

My family and I are very fortunate to own a beautiful ski home in the Colorado Rockies. We love the time we spend there. It’s one of our favorite places to unwind and rejuvenate.

But our vacation home does have one flaw: It’s stuck in one location. And as much as we enjoy our time there, we love to spend time in other places, too. When we do, our home sits empty. It’s a guilty feeling knowing that asset is going to waste.

I could rent it out, but after the fees and taxes associated with renting, not much is left over—certainly not enough to outweigh the fear that those renters won’t respect my property. When I couldn’t find a better solution, I decided to create one.

I invited a few of my closest friends to join me in building a new way of sharing the unused time in our vacation homes, and The.Club was born. Together, we devised a system to fairly valuate each other’s assets and wrote down a common-sense code of conduct to ensure respectful behavior.

What began as a network of close friends has grown to become an international community of peers, all sharing the untapped value of the things we love. It’s even expanded beyond vacation homes to include private jets, yachts, and one-of-a-kind experiences around the globe.

If you have a luxury vacation home or other assets that go unused part of the year, you may be a good fit for The.Club. I’d be thrilled to tell you more about it.


Henry Parry-Okeden